Zenfuel

New visual identity and packaging created for this nutritional supplement line and lifestyle brand, which combines adaptogen science and traditional Eastern medicine to help find a balanced approach to a more present life. The logo, a minimalist reference to symbols for infinity, happiness, and Sukhasana pose, combine separate lines to create the stamp of a Yogi. (logo collaboration: Jazz Smith)

Through a 70+ page brand book including color values, type hierarchy and logo usage, a fully realized identity was created, including packaging, illustrated shipper box, and branded water bottles.