Lucid Products
A bespoke logo suite and brand identity for Lucid Products, a San Francisco-based architectural firm specializing in the art and technology of privacy glass. The Lucid Glass line introduces a digitally controlled glass product line that transitions from translucent to opaque at the press of a button. Designed for high-end residential and commercial spaces, the identity balances sleek architectural sophistication with a sense of warmth and approachability.
The primary mark pairs custom rounded typography with a hand-rendered “L” icon inspired by the product itself. Viewed from the side, the simplified single-line illustration references the glass panel, housing and electrical cord in one continuous form. The icon functions seamlessly within the word mark or independently as a monogram, framed within an arch-shaped window.
Printed collateral brings the identity to life through hand-painted gradient landscapes and expressive applications of the monogram across multiple colorways. Product cards introduce the first two finishes—Slate and Quartz—through a minimal, tactile presentation.
A moody, pared-back landing page extends the brand into the digital space, while a 70-page brand guide establishes a cohesive framework for executing the identity across every touchpoint.
