Sojo

Sojo—short for sojourn, or “short journey”—is a digital subscription service delivering custom amenity kits directly to vacation rental and property owners across the country. The identity was designed around the idea that everything is taken care of before you arrive, creating a visual language that feels warm, easygoing, and elevated.

Clean lines and a relaxed, vacation-inspired palette establish a sense of effortless hospitality, while a comprehensive 30+ page style guide defines the visual system across every touchpoint.

The identity was brought to life through a complete line of bath amenities, including massage bars, shampoo, conditioner, body lotion, makeup wipes, and more. Corresponding kitchen and household products extend the offering across dish soap, laundry detergent, kitchen wipes, hand sanitizer, and other everyday essentials.

Custom-illustrated shipping boxes and room-specific kit containers complete the system, turning even the practical details of the guest experience into moments of discovery—and keeping the Sojo promise of arriving, unpacking, and simply relaxing.

Box Illustrations: Jonna Isaac