Sojo

Sojo (short for sojourn or “short journey”) is a digital subscription service that provides custom amenity kits directly to vacation rental and property owners across the country. A warm, easygoing, but elevated visual identity was created to convey the idea that with Sojo, everything is taken care of – all you have to do is show up and relax. Using clean lines and “vacation-vibe” colors, an extensive set of visual guidelines were established throughout a 30+ page style guide.

Following these guidelines, packaging designs for a complete line of bath amenities were developed, including massage bars, shampoo, conditioner, body lotion, makeup wipes and more.

Corresponding kitchen supply designs were also rolled out across dish soap, laundry detergent, kitchen wipes, hand sanitizer and more. Custom-illustrated shipping boxes and room-specific kit containers were also developed to keep the relaxation level at 100. (Illustration: Jonna Isaac)