Associates Only

Associates Only

Associates Only is an online apparel retailer for kids 12-18, focused on creating sustainable fashion, building an inclusive community, and supporting everyone’s right to individuality. Through industry research and an extensive mood boarding process, a unique brand identity was created to reflect and amplify all of these values.

A comprehensive logo suite was formed by utilizing 6 unique marks, including type treatments, monograms, and stamp treatments. This allows for versatility within the brand, and helps keep their image on social media fresh and cohesive. An 80+ page identity manual was also crafted detailing proper usage, color and type hierarchies, and to provide guidance to all creative partners, vendors and brand ambassadors.

Several applications for this new brand were also implemented, including garment hang-tags, business cards, and custom shipper sets.