Sleepful Sleep Supplement

Sleepful is an e-commerce disruptor brand aiming to become the new norm in sleep. With proprietary, all-natural ingredients, Sleepful was designed to revolutionize sleep standards by calming anxiety, reducing stress and unwinding your mind – helping you to achieve deeper, more restful sleep. To communicate this new approach to an age-old problem a unique brand identity was created to feel relaxed and dream-like, but still cutting-edge and trustworthy.

Packaging for Sleepful was created with the same mindset – leaning heavily into “The New Norm In Sleep” mantra, Sleepful’s carton was designed to stand out and visually speak to a younger, more progressive demographic. Dusk-like colors and holographic foil help evoke the feeling of twilight and the moment just before falling asleep, while calm sky blues remind us of the day ahead.

Guidelines for the packaging as well as promotional sample mailers were set forth in an 80+ page Brand Guide, outlining colors, typography, logo usage and more.