Sleepful Sleep Supplement

Sleepful is an e-commerce disruptor brand challenging the conventions of the sleep category with proprietary, all-natural ingredients designed to calm and unwind the mind and support deeper, more restful sleep. The identity was created to make sleep feel less clinical and more aspirational—balancing a relaxed, dream-like sensibility with a distinctly modern and trustworthy point of view.

Packaging brings the brand’s “New Norm in Sleep” positioning to life through an unexpected visual language designed to resonate with a younger, more progressive audience. Dusk-inspired tones and holographic foil help evoke the feeling of twilight and the moment just before falling asleep, while calm sky blues remind us of the day ahead.

Guidelines for packaging as well as promotional sample mailers were set forth in an 80+ page Brand Guide, outlining colors, typography, logo usage and more.