Apothecary Group
Brand refresh for a chain of full service, concierge pharmacies located in Manhattan, Long Island and Beverly Hills. With nine locations and a mission to bring sophisticated, personalized care back to the pharmaceutical industry, a bespoke identity was created to visually elevate the brand while remaining true to its core values.
The process began with a stylized mood board exploration aiming to capture the feeling of traditional apothecaries in a refined, modern way. A custom type treatment was then developed placing emphasis on swooping curves and extensions that feel luxe and clean yet reference historical serif fonts associated pharmacies and apothecaries. The accompanying medical cross emblem takes inspiration from classic wax seals and stamps, mimicking the curves and contrasting line weights within the word mark, creating a cohesive logo lock up.
Nine sub-logos were also developed, creating unique identifiers for each individual store location through a consistent type hierarchy and stacked layout. Combined with a multi-color palette focusing on deep blue-greens as well as bright golds and coppers, locations are easily identifiable through a refined sense of flexibility.
An 80-page brand guide details how to consistently express all elements of the newly re-imagined brand from type styling and logo usage, down to print applications and collateral design.
