Gear Republic
Looking to stand out in a highly saturated space, a retro-inspired brand identity and logo suite were created for apparel customization website Gear Republic. Taking inspiration from 70’s surf/skate culture in Venice Beach, and California’s historic state parks, mood boards and logo suite were created to appeal to both college-age and older consumers looking to produce limited runs of customized clothing.
An extended logo suite with multiple badge and monogram treatments was created, along side a 40 page style guide outlining their usage, type hierarchies and color values.
Additional Art Direction for the Gear Republic website and mobile interface (currently in development) was also provided, including module styling and iconography treatments. (web design: TK Spandhla)
