Springline Coffee

Springline Coffee

Out of coastal Rhode Island, Springline Coffee is a hand-roasted, subscription coffee bean delivery service that launched Summer of 2020. A minimal, nautically-inspired identity was created for the brand, aiming to be the premiere luxury roast served on yachts and sea vessels throughout the Eastern seaboard and beyond. Design and Art Direction for the crisp, modern identity was detailed within a comprehensive style guide.

Standard 12oz and 6oz bags were designed featuring the signature Springline Coffee monogram along the gusset, as well as individually applied labels for 10 different roasts and blends.

Guidelines set forth in the style guide were also implemented throughout the product website, social imagery, and branded swag. (identity collaboration and web design: Tina Park)