Springline Coffee

Springline Coffee

Springline Coffee is a hand-roasted, subscription coffee service born in coastal Rhode Island in the summer of 2020. Inspired by the understated elegance of New England’s coastline, the identity pairs a crisp, minimal aesthetic with subtle nautical references—positioning Springline as a premium roast made for private yachts, sea vessels, and life along the Eastern seaboard.

The packaging system centers around the signature Springline monogram, integrated along the gusset of both 6oz and 12oz bags. Individually applied labels distinguish 10 unique roasts and blends while maintaining a refined, cohesive shelf presence.

The visual language extends across the brand ecosystem through the product website, social imagery, and branded merchandise, with a comprehensive style guide establishing the framework for consistent execution.

Identity collaboration & web design: Tina Park