CAA Young Parties
The Young Parties are a series of events which take place in Hollywood, Nashville, New York, and London, hosted by Creative Artists Agency Task Force and Foundation members. These annual events attended by clients, assistants, and entertainment industry professionals, are the only CAA functions open to the public – with the proceeds from ticket sales going to local charities in each of the cities.
To promote these events a multi-platform visual campaign was rolled out featuring geologic-inspired design elements, each with a distinct color palette inspired by the locales they represent.
Additional hand-illustrated design elements were brought in to create a fully layered, dimensional look applied across all event collateral including printed invitations, signage, admission wristbands, party photo strips and more.
With city-specific branding teased first on social media, the campaign also rolled out across websites for each city, providing deeper event and beneficiary information, and helping to funnel donations and ticket sales.
