Ciroc Limonata Launch
Inspired by Cîroc Limonata’s Italian citrus notes and the campaign ethos Escape with Flavor, three unique, immersive launch events transported guests to the sun-soaked island of Capri. The experience debuted in New York with guest invitations arriving in yellow-striped roller bags alongside complimentary bottles and branded leather passport holders.
Upon arriving at the Cîroc Travel Agency, guests checked in with “travel agent” BA’s, received their boarding passes, and posed for passport photos in front of a curtain which revealed a hidden transport tunnel leading them to a simulated island escape. Inside, guests sampled signature Limonata cocktails, danced to a live DJ, posed beside a custom Limonata fountain, and indulged in award-winning Italian gelato and Italian bites.
The second launch event took place on the summer solstice aboard a 220-foot mega-yacht cruising Miami’s harbor. Spanning all three levels, the four-hour experience featured Mediterranean-inspired details, including six bars, three lounges, branded swag stations, gourmet Italian bites, and live DJs. The evening culminated in a sunset performance by Amaré on a custom-designed stage inspired by the Italian coastline.
The third and final Escape with Flavor event took the form of an Italian-inspired mansion party at Yellow Hill Villa in Malibu. Guests arrived by shuttle to the scent of fresh lemon groves and live string music before exploring a series of curated experiences, including a glass drink-charm station, branded espresso service, a raw bar with custom ice sculptures, a poolside DJ lounge, branded tennis courts, and a coastal Italian photo moment featuring a signature yellow Vespa.
